Universal Journal
https://uipmcenter.net/ojs/index.php/journal
<p><a href="https://portal.issn.org/resource/ISSN/2721-7132">https://portal.issn.org/resource/ISSN/2721-7132#</a> </p> <p><a href="https://issn.brin.go.id/terbit?search=2721-7132&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_hist=true">https://issn.brin.go.id/terbit?search=2721-7132&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_hist=true</a></p> <p>DOI : <a href="https://dx.doi.org/10.58826/uipm.220265">https://dx.doi.org/10.58826/uipm.220265</a></p> <p><strong>Universal Journal is a forum for publishing articles, ebooks, etc. that are online. All students from various majors can publish their papers here. International Journal and National Journal. </strong></p> <p>Universal Journal - An academic or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and discussion of research. They are usually peer-reviewed or refereed. Content typically takes the form of articles presenting original research, review articles, and book reviews. The purpose of an academic journal is to give researchers a venue to "impart their knowledge to one another, and contribute what they can to the Grand design of improving natural knowledge, and perfecting all Philosophical Arts, and Sciences.</p>Universal Institute of Professional Managementen-USUniversal Journal2721-7132The Influence of Entrepreneurship and Digital Technology on the Development of MSME Entrepreneurs through E-Commerce Methods in Bandung City
https://uipmcenter.net/ojs/index.php/journal/article/view/54
<p>This study aims to explore the impact of digital technology and E-Commerce entrepreneurship methods on the development of MSMEs in Bandung City. The research adopts a quantitative, scientific approach to examine various aspects and phenomena, focusing on causality and their interrelationships. The objective of this quantitative research is to develop and apply mathematical statistical models, theories, and/or hypotheses related to the observed phenomena. The study targets MSME actors in the fashion and culinary sectors in Bandung City, utilizing primary data for analysis. Data collection was conducted through questionnaires, with a saturated sampling method applied for sample selection. The research data were analyzed using multiple linear regression, including validity tests, reliability tests, classical assumption tests, and hypothesis tests. The findings of this study reveal two key conclusions: (1) Entrepreneurial Orientation and Digital Technology significantly and positively influence the development of MSME entrepreneurs, and (2) The application of E-Commerce methods in entrepreneurship significantly and positively impacts the development of MSMEs.</p>Yudi Surjadi
Copyright (c) 2024 Universal Journal
https://portal.issn.org/resource/ISSN/2721-7132
2024-08-272024-08-2741